If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, for that matter) to measure their traffic. In this post, we're going to look at Google Analytics from the absolute beginner's point of view. Why you need it, how to get it, how to use it, and workarounds to common problems.
Why every website owner needs Google Analytics
Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.
• How many people visit my website?
• Where do my visitors live?
• Do I need a mobile-friendly website?
• What websites send traffic to my website?
• What marketing tactics drive the most traffic to my website?
• Which pages on my website are the most popular?
• How many visitors have I converted into leads or customers?
• Where did my converting visitors come from and go on my website?
• How can I improve my website's speed?
• What blog content do my visitors like the most?
There are many, many additional questions that Google Analytics can answer, but these are the ones that are most important for most website owners. Now let's look at how you can get Google Analytics on your website.